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Color Medium 330 W - medium with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
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Color: Fair 120 N - fair with neutral undertones Selected
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Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
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Sale Price $11.00Select ShadeSelect Shades Variations
Select Color
Color Medium 330 W - medium with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
-
Color: Fair 120 N - fair with neutral undertones Selected
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Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
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Variations
Select Color
Color Medium 330 W - medium with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
-
Color: Fair 120 N - fair with neutral undertones Selected
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Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
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Color: Fair 100 W - fair with warm undertones Selected
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Variations
Select Color
Color Fair 100 W - fair with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
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Color: Fair 120 N - fair with neutral undertones Selected
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Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
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Please note, this item cannot be shipped internationally.
1-day only! 30% off Best Sellers, Spend $40+ for a free e.l.f. makeup bag!
Original Price$15.00Sale Price $10.50Select ShadeSelect Shades Variations
Select Color
Color Fair 100 W - fair with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
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Color: Fair 120 N - fair with neutral undertones Selected
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Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
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Variations
Select Color
Color Fair 100 W - fair with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
-
Color: Fair 120 N - fair with neutral undertones Selected
-
Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
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Color: Fair 100 W - fair with warm undertones Selected
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Variations
Select Color
Color Caramel - deep-tan with neutral undertones-
Color: Lily - fairest fair with golden undertones Selected
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Color: Swan - fairest fair with peach undertones Selected
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Color: Pearl - fair with neutral undertones Selected
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Color: Snow - fair with pink undertones Selected
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Color: Light Ivory - fair with warm yellow undertones Selected
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Color: Alabaster - fair with neutral pink undertones Selected
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Color: Shell - fair-light with golden undertones Selected
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Color: Beige - light with cool pink undertones Selected
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Color: Buttercup - light with peachy-gold undertones Selected
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Color: Vanilla - light with neutral yellow undertones Selected
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Color: Buff - light with warm yellow undertones Selected
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Color: Fawn - light-medium with peachy undertones Selected
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Color: Bisque - fair-light with neutral undertones Selected
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Color: Sand - light-medium with neutral undertones Selected
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Color: Custard - light-medium with pink/peachy undertones Selected
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Color: Linen - medium with golden undertones Selected
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Color: Cashew - medium with olive undertone Selected
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Color: Almond - medium with neutral undertones Selected
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Color: Toffee - medium with pink undertones Selected
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Color: Suede - medium-tan with golden undertones Selected
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Color: Chai - tan with peachy undertones Selected
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Color: Honey - tan with neutral undertones Selected
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Color: Tan - tan with cool pink undertones Selected
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Color: Maple - tan with warm yellow undertones Selected
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Color: Brulée - deep-tan with olive undertones Selected
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Color: Caramel - deep-tan with neutral undertones Selected
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Color: Latte - deep with olive undertone Selected
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Color: Cinnamon - deep with golden undertones Selected
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Color: Nutmeg - deep with peachy undertones Selected
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Color: Spice - deep with red undertones Selected
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Color: Coco - deep with neutral undertones Selected
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Color: Semisweet - deep with rosy undertones Selected
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Color: Chocolate - rich with peachy undertone Selected
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Color: Sienna - rich with warm-neutral undertones Selected
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Color: Truffle - rich with red undertones Selected
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Color: Espresso - rich with golden-olive undertones Selected
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Color: Mocha - richest with red undertones Selected
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Color: Cacao - richest with golden undertones Selected
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Color: Chestnut - richest with neutral undertones Selected
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Color: Ebony - richest with neutral-cool undertones Selected
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1-day only! 30% off Best Sellers, Spend $40+ for a free e.l.f. makeup bag!
Original Price$6.00Sale Price $4.20Select ShadeSelect Shades Variations
Select Color
Color Caramel - deep-tan with neutral undertones-
Color: Lily - fairest fair with golden undertones Selected
-
Color: Swan - fairest fair with peach undertones Selected
-
Color: Pearl - fair with neutral undertones Selected
-
Color: Snow - fair with pink undertones Selected
-
Color: Light Ivory - fair with warm yellow undertones Selected
-
Color: Alabaster - fair with neutral pink undertones Selected
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Color: Shell - fair-light with golden undertones Selected
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Color: Beige - light with cool pink undertones Selected
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Color: Buttercup - light with peachy-gold undertones Selected
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Color: Vanilla - light with neutral yellow undertones Selected
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Color: Buff - light with warm yellow undertones Selected
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Color: Fawn - light-medium with peachy undertones Selected
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Color: Bisque - fair-light with neutral undertones Selected
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Color: Sand - light-medium with neutral undertones Selected
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Color: Custard - light-medium with pink/peachy undertones Selected
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Color: Linen - medium with golden undertones Selected
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Color: Cashew - medium with olive undertone Selected
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Color: Almond - medium with neutral undertones Selected
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Color: Toffee - medium with pink undertones Selected
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Color: Suede - medium-tan with golden undertones Selected
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Color: Chai - tan with peachy undertones Selected
-
Color: Honey - tan with neutral undertones Selected
-
Color: Tan - tan with cool pink undertones Selected
-
Color: Maple - tan with warm yellow undertones Selected
-
Color: Brulée - deep-tan with olive undertones Selected
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Color: Caramel - deep-tan with neutral undertones Selected
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Color: Latte - deep with olive undertone Selected
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Color: Cinnamon - deep with golden undertones Selected
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Color: Nutmeg - deep with peachy undertones Selected
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Color: Spice - deep with red undertones Selected
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Color: Coco - deep with neutral undertones Selected
-
Color: Semisweet - deep with rosy undertones Selected
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Color: Chocolate - rich with peachy undertone Selected
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Color: Sienna - rich with warm-neutral undertones Selected
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Color: Truffle - rich with red undertones Selected
-
Color: Espresso - rich with golden-olive undertones Selected
-
Color: Mocha - richest with red undertones Selected
-
Color: Cacao - richest with golden undertones Selected
-
Color: Chestnut - richest with neutral undertones Selected
-
Color: Ebony - richest with neutral-cool undertones Selected
-
Variations
Select Color
Color Caramel - deep-tan with neutral undertones-
Color: Lily - fairest fair with golden undertones Selected
-
Color: Swan - fairest fair with peach undertones Selected
-
Color: Pearl - fair with neutral undertones Selected
-
Color: Snow - fair with pink undertones Selected
-
Color: Light Ivory - fair with warm yellow undertones Selected
-
Color: Alabaster - fair with neutral pink undertones Selected
-
Color: Shell - fair-light with golden undertones Selected
-
Color: Beige - light with cool pink undertones Selected
-
Color: Buttercup - light with peachy-gold undertones Selected
-
Color: Vanilla - light with neutral yellow undertones Selected
-
Color: Buff - light with warm yellow undertones Selected
-
Color: Fawn - light-medium with peachy undertones Selected
-
Color: Bisque - fair-light with neutral undertones Selected
-
Color: Sand - light-medium with neutral undertones Selected
-
Color: Custard - light-medium with pink/peachy undertones Selected
-
Color: Linen - medium with golden undertones Selected
-
Color: Cashew - medium with olive undertone Selected
-
Color: Almond - medium with neutral undertones Selected
-
Color: Toffee - medium with pink undertones Selected
-
Color: Suede - medium-tan with golden undertones Selected
-
Color: Chai - tan with peachy undertones Selected
-
Color: Honey - tan with neutral undertones Selected
-
Color: Tan - tan with cool pink undertones Selected
-
Color: Maple - tan with warm yellow undertones Selected
-
Color: Brulée - deep-tan with olive undertones Selected
-
Color: Caramel - deep-tan with neutral undertones Selected
-
Color: Latte - deep with olive undertone Selected
-
Color: Cinnamon - deep with golden undertones Selected
-
Color: Nutmeg - deep with peachy undertones Selected
-
Color: Spice - deep with red undertones Selected
-
Color: Coco - deep with neutral undertones Selected
-
Color: Semisweet - deep with rosy undertones Selected
-
Color: Chocolate - rich with peachy undertone Selected
-
Color: Sienna - rich with warm-neutral undertones Selected
-
Color: Truffle - rich with red undertones Selected
-
Color: Espresso - rich with golden-olive undertones Selected
-
Color: Mocha - richest with red undertones Selected
-
Color: Cacao - richest with golden undertones Selected
-
Color: Chestnut - richest with neutral undertones Selected
-
Color: Ebony - richest with neutral-cool undertones Selected
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Color: Lily - fairest fair with golden undertones Selected
-
-
Variations
Please note, this item cannot be shipped internationally.
Sale Price $6.00Select ShadeSelect Shades Variations
Variations
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Variations
Select Color
Color Deep20% Off for a Limited Time!
Original Price$8.00Sale Price $6.40Select ShadeSelect Shades
e.l.f.'s Best Foundation Makeup
What is foundation makeup?
Foundation is a tinted liquid or powder that is applied to the entire face. It evens skin tone, camouflages skin imperfections and irregularities, and in many cases treats and protects the skin.
In what order do you apply foundation?
Apply foundation after cleansing, toning and moisturizing. You may also wish to apply a face primer before your foundation, which will smooth the skin and help your foundation last longer. Once your foundation is applied, continue with concealer, cheek blush, eye makeup and lip makeup.
Do you contour before or after foundation?
We definitely recommend contouring after foundation. Foundation will help create an even base for your skin tone and allow your contour products to blend beautifully into the skin to create seamless dimension. If you feel like you might have gone a bit overboard with your contour, have no fear! You can gently buff a little bit of foundation over it to soften.
How do you apply foundation?
Cleanse, tone and moisturize your skin. Apply a face primer if you like. Choose your method of application—brush, sponge, fingers or any combination of these. All are equally effective; it’s all about personal preference.
Start by applying a small amount of foundation in the center of your face. Use a small amount to avoid applying too much—you can always add more foundation as needed. Begin feathering the foundation out toward the edges of your face, into your hairline, over your chin and down into your neck. Keep blending until the foundation is seamless.
How do you know which shade of foundation is best for you?
To choose the best shade of foundation, assess your skin. There are two aspects to consider—your skin tone and your undertone. Your skin tone is defined by the amount of melanin in your skin and can range from light to medium to dark. Your undertone is the appearance of your skin—warm, cool or neutral. One quick way to determine your undertone is to look at the veins on the inside of your wrist. If they appear blue or purple, your undertones are cool. If they appear green or olive, your undertones are warm. If you have both or you can’t tell, your undertones are neutral. Once you know your skin tone and undertone you can select a corresponding foundation shade. Or, you can try out our Foundation Shade Finder.
What is the difference between e.l.f.’s foundations?
With e.l.f. foundations, there is something for everyone. Flawless Finish Foundation is a lightweight liquid that improves skin tone and texture and produces a semi-matte finish. It comes in 40 shades to match every skin tone. Acne Fighting Liquid Foundation provides full coverage while fighting blemishes with salicylic acid, witch-hazel, camphor, tea tree and aloe. Camo CC Cream Foundation SPF 30 offers medium-to-full coverage, sun protection and skin plumping. e.l.f.’s BB Cream SPF 20 offers weightless coverage plus skin treating ingredients and sun protection.