e.l.f. stands with
every eye, lip, face
and paw.

purpose in all
we do

Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company.

We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.

Learn what we're doing right now in response to current events and come back for regular updates on how we're living our purpose everyday.

"There aren't many companies
live their purpose better
than e.l.f.

Canvas + Co

women & girls

We hosted a #eyeslipsfierce write-a-thon on Wattpad to celebrate females who inspire us to be strong, smart and fierce. For each story, e.l.f. And Wattpad pledged to donate $1 to Girls Inc., resulting in a $10,000 donation! Also, to help make the future brighter for all women and girls, 10% of March sales* were donated to Black Girls Code and The Girls’ Network.

*capped at $10,000 locally and £5,000 internationally.

women who power e.l.f.

Inspiring words from some of the women in our e.l.f. fam.

Mandy Fields

“In every role find your champion, someone who has your back and will talk positively about you whether you are in the room or not.”


CFO, e.l.f. Beauty

Fanny Xu

“Look for a company where the team supports each other & challenges each other.”

Fanny Xu

General Manager,
VP of China Operations,
e.l.f. Beauty

Kory Marchisotto

“Lock arms with those other amazing superwomen and break through the glass ceiling together.”


CMO, e.l.f. Beauty

Renee Snyder

“My personal affirmation is: I use my talents and skills to fulfill my purpose in life.”

RenÉe Snyder

Dermatology &
Co-Creator, W3LL People

Ayanna Williams

“We are all lightworkers shining through.”

Ayanna Williams

Social Media Manager,
e.l.f. beauty

Neha Gohil

“I never pass an opportunity to talk about what I do for a living and why I love it. It can open so many doors!”

Neha Gohil

VP, Global Sourcing
and strategic execution

Ashley Rosebrook

“I really hope to set an example for other women that you CAN have a big job, a family and a life.”

Ashley Rosebrook

Chief Creative Officer,
e.l.f. beauty

Making History Daily

“We can never stop aspiring for
more and marching forward.”

 mandy fields 

E.L.F. Beauty CFO
Make It Black Sponge product
Pull Up for Change x Wal-Mart x e.l.f.

make an
impact together

e.l.f. is celebrating Juneteenth by partnering with the Pull Up For Change Impact Fund organization & Walmart in supporting the 2022 MAKE IT BLACK Collection.

For the collection, we took our best-selling face sponge, Total Face Sponge, and made it BLACK. 100% of the proceeds of the sales of our limited-edition MAKE IT BLACK Total Face Sponge on elfcosmetics.com will also go to Pull Up For Change Impact Fund. Limited time only.

Support Now

The MAKE IT BLACK Collection is a limited-edition cross-brand
collection of products sold on walmart.com, with 100% of proceeds
benefiting the Pull Up for Change Impact Fund.

100% of the net proceeds of all Make It Black products, including the Make It Black Total Face Sponge will be made to the Pull Up for Change Impact Fund.
Donation basis and amount will vary based on channel of purchase (retailer versus brand website). Products are available in limited quantities and
are sold exclusively in the USA, while supplies last. Make It Black is a trademark of Pull Up for Change, a California-based non-profit
organization fighting for economic equity for black communities all over the world. For more information, please visit www.makeitblack.org.

100% of the net proceeds of all Make It Black products, including the Make It Black Total Face Sponge will be made to the Pull Up for Change Impact Fund. Donation basis and amount will vary based on channel of purchase (retailer versus brand website).Products are available in limited quantities and are sold exclusively in the USA, while supplies last. Make It Black is a trademark of Pull Up for Change, a California-based non-profit organization fighting for economic equity for black communities all over the world. For more information, please visit www.makeitblack.org.

Black Girls Code

We donated $10,000 to Black Girls Code to help their mission of “introducing programming and technology to a new generation of coders, who will become builders of technological innovation and of their own futures.” Empowering others is at the heart of our brand values and Black Girls Code is the embodiment of this value.

visionaries making
history daily

We’re always looking back with gratitude at those who paved the way. We’re also looking forward to the future, celebrating the e.l.f.ing amazing individuals who we admire and learn from every day.

Atiyaa Reed Atiyaa Reed
Britney Blacksher
Dessare PughDessare Pugh
Jamaya Monroe
Kenny MitchellKenny Mitchell
Malaika Alf
Mandy FieldsMandy Fields
Mikel Ward
Tammi ClarkeTammi Clarke
Project Unicorn

From February 2019 to-date, “Project Unicorn” has eliminated 1 MILLION pounds of excess waste. We continue to work like mad scientists to strip down our packaging to next to nothing, covering only what we have to.

It's one step forward on our path to reducing our
packaging footprint.

1,000,000 pounds
of excess
waste is equal to

3,800 baby

(and, nut-free too)


(not to mention sprinkles)




(They're Probably 1,000 LBS
Each, Right?!)


clean beauty at
squeaky-clean prices.

All e.l.f. products meet the highest
standard of clean beauty.

At e.l.f., clean beauty means each skincare and
makeup product is formulated to comply with the
European Union Cosmetics Regulation (EUCR) and
FDA restrictions for over 1,600+ ingredients.

We use high-quality, efficacious,
purposeful ingredients and abide by strict purity
standards for color & fragrance.

Always, 100% vegan and cruelty-free.



every e.l.f. makeup
and skincare product
meets the highest
clean standards

Fair Trade Certified Seal

We've joined the Fair
Trade Certified Program!

In our commitment to support equality and human rights
globally, we are proud to be the FIRST beauty company to
utilize a Fair Trade Certified™ factory.

As the first beauty
company to utilize a
Fair Trade Certified™
factory, we hope
to create a new
standard in
the industry.


The factory must pass an audit which includes
adherence to 100+ compliance criteria checklist.

The checklist focuses on four areas: social
responsibility, environmental responsibility,
empowerment, economic development.

The factory must pass a re-certification annually,
which includes plans for continuous improvement.

e.l.f. Beauty pays a premium on every product's
cost of goods that goes directly to the factory
workers to use for improving their communities.

Leaping Bunny Certified

100% clean, vegan, and cruelty-free, always.

e.l.f. is DOUBLE certified!

We never test on animals and are proudly, 100% cruelty-free, worldwide. We do not conduct or tolerate any tests on animals, nor do we use any ingredients that are tested on animals in any of our skincare or makeup products.

PRIDE 2022

beauty that
gives back

100% of the proceeds from our limited edition
Big Mood Pride Mascara will support It Gets Better Project,
whose mission is to uplift, empower and connect
LGBTQ+ youth around the globe.
It Gets Better Project

Shop Now
PRIDE 2022

our commitment to diversity and equality is infinite.

We believe in a world where everyone can own their beauty, without compromise.

This year we're partnering with the

It Gets Better Project®

Uplifting, empowering and connecting LGBTQ+ youth around the globe through storytelling.


When did you feel SEEN for being your true self?

What is something that someone TOLD you that made a huge impact on your journey?

If you could FACE your younger self, what would you tell them?


we stand with
the black community

Standing up is who we are, what we represent and how we support our community. Our priority is to ensure that our Black employees, consumers and community feel supported in our collective condemnation of anti-black racism. We stand in solidarity against racial injustice.

We are committed to doing the right thing in the best way that we can. What’s most important right now is doing our part to impact positive change.

Resources to help you get informed and involved



  • 13th (Ava DuVernay) Netflix
  • American Son (Kenny Leon) Netflix
  • I Am Not Your Negro (James Baldwin doc) Amazon Prime
  • If Beale Street Could Talk (Barry Jenkins) Hulu
  • Just Mercy (Destin Daniel Cretton)
  • King In The Wilderness HBO
  • See You Yesterday (Stefon Bristol) Netflix
  • Selma (Ava DuVernay)
  • The Hate U Give (George Tillman Jr.) Hulu
  • When They See Us (Ava DuVernay) Netflix
  • Dear White People (Justin Simien) Netflix



from our CFO and CEO

In our efforts to stand up against anti-black racism, we are listening, we are learning and we are continuing to take action.

Letter from Mandy Fields, CFO


Letter from Tarang P. Amin, CEO

Donating to the cause

We donated to Color of Change, an Oakland based civil rights advocacy organization.

We matched all employee donations to organizations that fight anti-black racism including but not limited to; BLM, ACLU, NAACP, Campaign Zero, Minnesota Freedom Fund.

Fostering brave dialog

We're sharing resources for education, action and allyship and hosting open forums with our executive team as a way to share and encourage uncomfortable conversations.

Our CEO delivers weekly emails educating our team and reinforcing the importance of driving change.

Standing in solidarity

We stand with the Black community in the fight against anti-black racism.

We closed our website for business on Black Out Tuesday.

We recognize Juneteenth (June 19) as an official e.l.f. National Holiday.

We are listening. We are taking action, and most importantly, we are committed.

Angel City Pits

100% vegan & cruelty-free worldwide

Partnering with Jkissa, we created a custom To the Rescue Eyeshadow Palette with shades named after adopted dogs from Angel City Pits or pups in Jkissa’s life. $15,000 was donated to Angel CIty Pits in LA—a 501c3 non-profit organization dedicated to creating a better future for pit bulls through education, public advocacy, adoptions, and owner support.

We love our furry friends!

Our response to Covid-19

at e.l.f., we
are one team

We care about every eye, lip, and face in our community. During this uncertain time due to the Covid-19 pandemic, we are focused on the health and wellness of our e.l.f. family around the globe. We know, in this moment, your mental, emotional, and physical well beings are being challenged. We’re in this with you.

We want to continue to bring the e.l.f. love to you through content that will hopefully inspire and uplift you. Stay tuned for new ways to interact with our e.l.f. employees, partners and friends as we navigate social distancing together.

what are we doing to keep every
eye, lip and face safe?

charitable donations

“I’m so impressed with the speed at which our executive team donated to the food banks in SF and NYC. And how many team members were asking what more we could do.”
e.l.f. employee
$25,000 Donation to Alameda County Community Food Bank
$25,000 Donation to The New York Common Pantry
$10,500 Donation to Feeding America
$5,000 Donation to No Kid Hungry
$5,000 Bethenny’s Global Empowerment Mission
$5,000 National Alliance on Mental Illness

safety first care packages

Starting with our beloved team members in China, our employees and partners were sent sanitary care packages to help each person feel more prepared during these uncertain times.

“These updates and the continual support shown to all e.l.f. employees and our surrounding communities is like nothing I have experienced from a company before.”
e.l.f. employee

healthcare tips

wash your hands often

With soap and water for at least 10 to 20 seconds and/or use a greater than 60 percent alcohol-based hand sanitizer.

avoid using your open hand to touch frequently used objects

Use only your knuckles to touch light switches, elevator buttons, etc. Open doors with your closed fist or hip, try to avoid grasping the handle with your hand.

avoid handshaking

We are using the ‘e.l.f. elbow bump’ as a way of greeting.

use disinfectant wipes

We are using the ‘e.l.f. elbow bump’ as a way of greeting.

cough or sneeze into a disposable tissue and discard

Use your elbow only if necessary in order to keep your clothing free of potential contaminants.

avoid touching your eyes, nose and mouth

Wearing a face mask is a good reminder to avoid touching your face.

beauty hygiene tips

Throughly wash your hands with soap and water before applying cosmetics or skin care products

Cleanse your face often

Avoid sharing your cosmetics or skin care

Close all of your products and wipe them down with disinfecting wipes

Clean (or replace) brushes and beauty tools frequently

hand sanitizer production

We're supplying a 60ml antibacterial hand sanitizer free with every order while supplies last

Kills 99% of germs

Alcohol at 62%

Travel size to stay clean on-the-go

Vegan & Cruelty-Free


eyes. lips. face. safe.

Y’all need to lather up! Our viral TikTok (thanks to you!) was turned into a
PSA—keeping hands washed and spirits up. #eyeslipsfacesafe

keep calm
and e.l.f. on

How our #elfingamazing team is staying positive and WFH
moments that make us laugh.

"Pretending to eat Playdough cupcakes while working."

Digital Marketing Data Specialist

"My 2 year old daughter running around naked behind me because she decided to strip down during my video call."

National Account Manager

"I woke up in a panic this morning thinking I missed my train."

Assistant E-commerce Manager

"Husband and I were both working and my daughter made us a sandwich. She is 5."

VP, Digital

zoom rooms

From "quarantini & chill" to "kids art competition"—each week we
have a themed Town Hall to help keep it real and save our sanity.


Lately every day is bring your kid to work day! They remind us how important it is to never hold back, to be creative and to play. Here's how our e.l.f. kids express their eyes.lips.face.

Download one (or all!) of our of our eyes.lips.face. printable coloring pages to unleash your creativity too.

express your e.l.f.

From day one, our team has shared creativity and positive vibes in our
Zoom meetings. Join in on the fun with our free custom backdrops!

Step 1

choose a favorite

Step 2

download to save your image

Step 3

upload as your virtual background