Face Makeup
Face makeup for priming, blending, bronzing, brightening and beyond.
The ultimate prep step for your face —these vegan makeup primers make all the difference.
Find your perfect primer
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Price
Key Ingredients
- Refine by Key Ingredients: Hyaluronic Acid
- Refine by Key Ingredients: Niacinamide
- Refine by Key Ingredients: Salicylic Acid
- Refine by Key Ingredients: Squalane
- Refine by Key Ingredients: Tea Tree Oil
- Refine by Key Ingredients: Vitamin B3
- Refine by Key Ingredients: Vitamin C
- Refine by Key Ingredients: Vitamin E
82 Results

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Variations
Select Color
Color Sun Chaser - Tan/Warm-
Color: Vacay Mood - Fair/Cool Selected
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Color: Summer Fridays - Fair to Light/Warm Selected
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Color: Day Trip - Light to Medium/Warm Selected
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Color: Seaside Shimmer - Medium to Tan/Warm Selected
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Color: Sun Chaser - Tan/Warm Selected
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Color: Get Glowing - Deep/Cool Selected
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Color: Island Hopping - Deep/Warm Selected
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Color: Frequent Flyer - Deep to Rich/Cool Selected
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Sale Price $7.00Select ShadeSelect Shades Variations
Select Color
Color Sun Chaser - Tan/Warm-
Color: Vacay Mood - Fair/Cool Selected
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Color: Summer Fridays - Fair to Light/Warm Selected
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Color: Day Trip - Light to Medium/Warm Selected
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Color: Seaside Shimmer - Medium to Tan/Warm Selected
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Color: Sun Chaser - Tan/Warm Selected
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Color: Get Glowing - Deep/Cool Selected
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Color: Island Hopping - Deep/Warm Selected
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Color: Frequent Flyer - Deep to Rich/Cool Selected
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Variations
Select Color
Color Sun Chaser - Tan/Warm-
Color: Vacay Mood - Fair/Cool Selected
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Color: Summer Fridays - Fair to Light/Warm Selected
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Color: Day Trip - Light to Medium/Warm Selected
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Color: Seaside Shimmer - Medium to Tan/Warm Selected
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Color: Sun Chaser - Tan/Warm Selected
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Color: Get Glowing - Deep/Cool Selected
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Color: Island Hopping - Deep/Warm Selected
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Color: Frequent Flyer - Deep to Rich/Cool Selected
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Color: Vacay Mood - Fair/Cool Selected
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Sale Price $10.00
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1-day only! 30% off Best Sellers, Spend $40+ for a free e.l.f. makeup bag!
Original Price$10.00Sale Price $7.00 -
1-day only! 30% off Best Sellers, Spend $40+ for a free e.l.f. makeup bag!
Original Price$10.00Sale Price $7.00 -
Variations
Sale Price $14.00Select ShadeSelect Shades -
Variations
Select Color
Color Caramel - deep-tan with neutral undertones-
Color: Lily - fairest fair with golden undertones Selected
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Color: Swan - fairest fair with peach undertones Selected
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Color: Pearl - fair with neutral undertones Selected
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Color: Snow - fair with pink undertones Selected
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Color: Light Ivory - fair with warm yellow undertones Selected
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Color: Alabaster - fair with neutral pink undertones Selected
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Color: Shell - fair-light with golden undertones Selected
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Color: Beige - light with cool pink undertones Selected
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Color: Buttercup - light with peachy-gold undertones Selected
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Color: Vanilla - light with neutral yellow undertones Selected
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Color: Buff - light with warm yellow undertones Selected
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Color: Fawn - light-medium with peachy undertones Selected
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Color: Bisque - fair-light with neutral undertones Selected
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Color: Sand - light-medium with neutral undertones Selected
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Color: Custard - light-medium with pink/peachy undertones Selected
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Color: Linen - medium with golden undertones Selected
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Color: Cashew - medium with olive undertone Selected
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Color: Almond - medium with neutral undertones Selected
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Color: Toffee - medium with pink undertones Selected
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Color: Suede - medium-tan with golden undertones Selected
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Color: Chai - tan with peachy undertones Selected
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Color: Honey - tan with neutral undertones Selected
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Color: Tan - tan with cool pink undertones Selected
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Color: Maple - tan with warm yellow undertones Selected
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Color: Brulée - deep-tan with olive undertones Selected
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Color: Caramel - deep-tan with neutral undertones Selected
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Color: Latte - deep with olive undertone Selected
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Color: Cinnamon - deep with golden undertones Selected
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Color: Nutmeg - deep with peachy undertones Selected
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Color: Spice - deep with red undertones Selected
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Color: Coco - deep with neutral undertones Selected
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Color: Semisweet - deep with rosy undertones Selected
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Color: Chocolate - rich with peachy undertone Selected
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Color: Sienna - rich with warm-neutral undertones Selected
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Color: Truffle - rich with red undertones Selected
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Color: Espresso - rich with golden-olive undertones Selected
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Color: Mocha - richest with red undertones Selected
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Color: Cacao - richest with golden undertones Selected
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Color: Chestnut - richest with neutral undertones Selected
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Color: Ebony - richest with neutral-cool undertones Selected
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1-day only! 30% off Best Sellers, Spend $40+ for a free e.l.f. makeup bag!
Original Price$6.00Sale Price $4.20Select ShadeSelect Shades Variations
Select Color
Color Caramel - deep-tan with neutral undertones-
Color: Lily - fairest fair with golden undertones Selected
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Color: Swan - fairest fair with peach undertones Selected
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Color: Pearl - fair with neutral undertones Selected
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Color: Snow - fair with pink undertones Selected
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Color: Light Ivory - fair with warm yellow undertones Selected
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Color: Alabaster - fair with neutral pink undertones Selected
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Color: Shell - fair-light with golden undertones Selected
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Color: Beige - light with cool pink undertones Selected
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Color: Buttercup - light with peachy-gold undertones Selected
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Color: Vanilla - light with neutral yellow undertones Selected
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Color: Buff - light with warm yellow undertones Selected
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Color: Fawn - light-medium with peachy undertones Selected
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Color: Bisque - fair-light with neutral undertones Selected
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Color: Sand - light-medium with neutral undertones Selected
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Color: Custard - light-medium with pink/peachy undertones Selected
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Color: Linen - medium with golden undertones Selected
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Color: Cashew - medium with olive undertone Selected
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Color: Almond - medium with neutral undertones Selected
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Color: Toffee - medium with pink undertones Selected
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Color: Suede - medium-tan with golden undertones Selected
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Color: Chai - tan with peachy undertones Selected
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Color: Honey - tan with neutral undertones Selected
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Color: Tan - tan with cool pink undertones Selected
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Color: Maple - tan with warm yellow undertones Selected
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Color: Brulée - deep-tan with olive undertones Selected
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Color: Caramel - deep-tan with neutral undertones Selected
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Color: Latte - deep with olive undertone Selected
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Color: Cinnamon - deep with golden undertones Selected
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Color: Nutmeg - deep with peachy undertones Selected
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Color: Spice - deep with red undertones Selected
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Color: Coco - deep with neutral undertones Selected
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Color: Semisweet - deep with rosy undertones Selected
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Color: Chocolate - rich with peachy undertone Selected
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Color: Sienna - rich with warm-neutral undertones Selected
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Color: Truffle - rich with red undertones Selected
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Color: Espresso - rich with golden-olive undertones Selected
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Color: Mocha - richest with red undertones Selected
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Color: Cacao - richest with golden undertones Selected
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Color: Chestnut - richest with neutral undertones Selected
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Color: Ebony - richest with neutral-cool undertones Selected
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Variations
Select Color
Color Caramel - deep-tan with neutral undertones-
Color: Lily - fairest fair with golden undertones Selected
-
Color: Swan - fairest fair with peach undertones Selected
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Color: Pearl - fair with neutral undertones Selected
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Color: Snow - fair with pink undertones Selected
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Color: Light Ivory - fair with warm yellow undertones Selected
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Color: Alabaster - fair with neutral pink undertones Selected
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Color: Shell - fair-light with golden undertones Selected
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Color: Beige - light with cool pink undertones Selected
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Color: Buttercup - light with peachy-gold undertones Selected
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Color: Vanilla - light with neutral yellow undertones Selected
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Color: Buff - light with warm yellow undertones Selected
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Color: Fawn - light-medium with peachy undertones Selected
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Color: Bisque - fair-light with neutral undertones Selected
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Color: Sand - light-medium with neutral undertones Selected
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Color: Custard - light-medium with pink/peachy undertones Selected
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Color: Linen - medium with golden undertones Selected
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Color: Cashew - medium with olive undertone Selected
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Color: Almond - medium with neutral undertones Selected
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Color: Toffee - medium with pink undertones Selected
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Color: Suede - medium-tan with golden undertones Selected
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Color: Chai - tan with peachy undertones Selected
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Color: Honey - tan with neutral undertones Selected
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Color: Tan - tan with cool pink undertones Selected
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Color: Maple - tan with warm yellow undertones Selected
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Color: Brulée - deep-tan with olive undertones Selected
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Color: Caramel - deep-tan with neutral undertones Selected
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Color: Latte - deep with olive undertone Selected
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Color: Cinnamon - deep with golden undertones Selected
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Color: Nutmeg - deep with peachy undertones Selected
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Color: Spice - deep with red undertones Selected
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Color: Coco - deep with neutral undertones Selected
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Color: Semisweet - deep with rosy undertones Selected
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Color: Chocolate - rich with peachy undertone Selected
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Color: Sienna - rich with warm-neutral undertones Selected
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Color: Truffle - rich with red undertones Selected
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Color: Espresso - rich with golden-olive undertones Selected
-
Color: Mocha - richest with red undertones Selected
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Color: Cacao - richest with golden undertones Selected
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Color: Chestnut - richest with neutral undertones Selected
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Color: Ebony - richest with neutral-cool undertones Selected
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Color: Lily - fairest fair with golden undertones Selected
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Variations
Select Color
Color Fair 100 W - fair with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
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Color: Fair 120 N - fair with neutral undertones Selected
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Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
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Please note, this item cannot be shipped internationally.
1-day only! 30% off Best Sellers, Spend $40+ for a free e.l.f. makeup bag!
Original Price$15.00Sale Price $10.50Select ShadeSelect Shades Variations
Select Color
Color Fair 100 W - fair with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
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Color: Fair 120 N - fair with neutral undertones Selected
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Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
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Variations
Select Color
Color Fair 100 W - fair with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
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Color: Fair 120 N - fair with neutral undertones Selected
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Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
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Color: Fair 100 W - fair with warm undertones Selected
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Variations
Select Color
Color Light Ivory - light with neutral warm undertone-
Color: Fair Rose - fair with pink undertones Selected
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Color: Fair Warm - fair with yellow undertones Selected
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Color: Fair Beige - fair with neutral undertones Selected
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Color: Light Ivory - light with neutral warm undertone Selected
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Color: Light Sand - light with neutral undertones Selected
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Color: Light Peach - light with rosy peach undertones Selected
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Color: Light Beige - light with golden beige undertones Selected
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Color: Medium Peach - medium with peach undertones Selected
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Color: Medium Sand - medium with neutral undertones Selected
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Color: Medium Beige - medium with golden beige undertones Selected
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Color: Medium Neutral - medium tan with warm undertones Selected
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Color: Medium Warm - medium tan with golden undertone Selected
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Color: Medium Golden - medium tan with golden beige undertone Selected
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Color: Tan Sand - tan with olive undertones Selected
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Color: Tan Walnut - tan with cool-neutral undertones Selected
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Color: Tan Latte - tan with warm-neutral undertones Selected
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Color: Tan Neutral - tan with neutral undertones Selected
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Color: Deep Olive - deep with golden olive undertones Selected
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Color: Deep Chestnut - deep with rich golden undertones Selected
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Color: Deep Caramel - deep with rosy cool undertone Selected
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Color: Deep Cinnamon - deep with rosy cool undertones Selected
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Color: Rich Chocolate - rich with warm undertones Selected
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Color: Rich Cocoa - rich with neutral undertones Selected
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Color: Rich Walnut - rich with neutral-warm undertone Selected
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Color: Rich Ebony - rich with cool-neutral undertones Selected
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1-day only! 30% off Best Sellers, Spend $40+ for a free e.l.f. makeup bag!
Original Price$7.00Sale Price $4.90Select ShadeSelect Shades Variations
Select Color
Color Light Ivory - light with neutral warm undertone-
Color: Fair Rose - fair with pink undertones Selected
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Color: Fair Warm - fair with yellow undertones Selected
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Color: Fair Beige - fair with neutral undertones Selected
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Color: Light Ivory - light with neutral warm undertone Selected
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Color: Light Sand - light with neutral undertones Selected
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Color: Light Peach - light with rosy peach undertones Selected
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Color: Light Beige - light with golden beige undertones Selected
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Color: Medium Peach - medium with peach undertones Selected
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Color: Medium Sand - medium with neutral undertones Selected
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Color: Medium Beige - medium with golden beige undertones Selected
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Color: Medium Neutral - medium tan with warm undertones Selected
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Color: Medium Warm - medium tan with golden undertone Selected
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Color: Medium Golden - medium tan with golden beige undertone Selected
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Color: Tan Sand - tan with olive undertones Selected
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Color: Tan Walnut - tan with cool-neutral undertones Selected
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Color: Tan Latte - tan with warm-neutral undertones Selected
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Color: Tan Neutral - tan with neutral undertones Selected
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Color: Deep Olive - deep with golden olive undertones Selected
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Color: Deep Chestnut - deep with rich golden undertones Selected
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Color: Deep Caramel - deep with rosy cool undertone Selected
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Color: Deep Cinnamon - deep with rosy cool undertones Selected
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Color: Rich Chocolate - rich with warm undertones Selected
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Color: Rich Cocoa - rich with neutral undertones Selected
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Color: Rich Walnut - rich with neutral-warm undertone Selected
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Color: Rich Ebony - rich with cool-neutral undertones Selected
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Variations
Select Color
Color Light Ivory - light with neutral warm undertone-
Color: Fair Rose - fair with pink undertones Selected
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Color: Fair Warm - fair with yellow undertones Selected
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Color: Fair Beige - fair with neutral undertones Selected
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Color: Light Ivory - light with neutral warm undertone Selected
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Color: Light Sand - light with neutral undertones Selected
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Color: Light Peach - light with rosy peach undertones Selected
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Color: Light Beige - light with golden beige undertones Selected
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Color: Medium Peach - medium with peach undertones Selected
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Color: Medium Sand - medium with neutral undertones Selected
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Color: Medium Beige - medium with golden beige undertones Selected
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Color: Medium Neutral - medium tan with warm undertones Selected
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Color: Medium Warm - medium tan with golden undertone Selected
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Color: Medium Golden - medium tan with golden beige undertone Selected
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Color: Tan Sand - tan with olive undertones Selected
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Color: Tan Walnut - tan with cool-neutral undertones Selected
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Color: Tan Latte - tan with warm-neutral undertones Selected
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Color: Tan Neutral - tan with neutral undertones Selected
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Color: Deep Olive - deep with golden olive undertones Selected
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Color: Deep Chestnut - deep with rich golden undertones Selected
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Color: Deep Caramel - deep with rosy cool undertone Selected
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Color: Deep Cinnamon - deep with rosy cool undertones Selected
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Color: Rich Chocolate - rich with warm undertones Selected
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Color: Rich Cocoa - rich with neutral undertones Selected
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Color: Rich Walnut - rich with neutral-warm undertone Selected
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Color: Rich Ebony - rich with cool-neutral undertones Selected
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Color: Fair Rose - fair with pink undertones Selected
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Variations
Select Color
Color Light Sand - light with neutral undertones-
Color: White - true white Selected
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Color: Fair Rose - fair with pink undertones Selected
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Color: Fair Warm - fair with yellow undertones Selected
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Color: Fair Beige - fair with neutral undertones Selected
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Color: Light Sand - light with neutral undertones Selected
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Color: Light Ivory - light with neutral warm undertone Selected
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Color: White - true white Selected